Looking for information about Axel the campaigner of the Green Party in Milton Keynes? Read more on the dedicated profile page or carry on for his professional biography.

Axel Segebrecht
Axel Segebrecht

I have a track record for delivering complex, enterprise web and digital objectives, for large national and international organisations, on time and on budget.

• I am passionate about creating successful customer experiences for both my clients and the customer

• I have long-term partnerships with clients through consistent delivery and results

• I add value by shaping the product in innovative and progressive ways, utilising the latest technologies when necessary

With a broad yet deep technical knowledge, and the expertise acquired through running my own business, I can bridge the gap between tech and business to safely deliver projects. I can bring over 20 years of experience managing projects in marketing and IT for clients in the UK and Europe. A strong consultative and marketing agency background means I can satisfy a wide range of challenging stakeholders’ needs effectively.

Originally being from Germany and living in England for over 10 years, I have the ability to converse fluently in both English and German, which makes me an ideal candidate for international businesses with a German-speaking requirement.

Selecting from Scrum, Agile, Waterfall or Prince 2 methodologies, I take a pragmatic approach to problem-solving and deliver outcomes both iteratively and collaboratively – which fits well with start-ups and those who want to drive growth at a faster pace.

Find more on my LinkedIn Profile ➡️

Professional Experience

2019.07 – Present: Project Manager (Office Depot, NL/UK)

2018.04 – 2019.05: Head of Digital (RSM Agency, UK)

  • Leadership on CRM/marketing automation, web and native app properties for a range of HE and finance sector clients
  • Delivery of Hubspot CRM, WordPress and Silverstripe websites and development of native mobile apps using waterfall and Agile methodologies

2017.07 – 2018.04: Project Owner (Omnigon, USA/UK)

  • Create overall project management documentation and work with the project teams to execute
  • Monitor day-to-day activities of entire project team and ensure work is progressing as planned
  • Work with clients to assess business needs and assist in establishing requirements
  • Manage schedules, budgets, assets, and overall project organisation
  • Plan and prioritize all deliverables and resources
  • Actively monitor project risks and scope to identify potential problems and solutions
  • Manage client expectations, ensuring delivery of the highest quality service, and solicit and act on client feedback
  • Present work to clients and participate in new business presentation opportunities

2015.09 – 2017.07: Digital Marketing & Senior Project Manager (Cranfield University, UK)

  • Delivery of a business critical, enterprise scale web project as Senior Digital Project Manager using the Scrum methodology, and shaping digital governance. Responsible for managing a project team of 30 people directly and over 100 stakeholders across the business and suppliers.
  • Designing and delivering digital marketing campaigns processes to improve inter-departmental communication and drive student engagement for the marketing and student recruitment teams
  • Designing and implementing a solution to support the digital services team deliver marketing related outputs with more speed and certainty
  • Shaping web architecture around Sitecore platform to leverage personalisation features for increased student engagement and recruitment

2014.08 – 2015.09: Digital Services Manager (The University of Northampton, UK)

  • Senior project manager delivering content separation of 10,000+ page website into distinct, customer-focused web channels to drive marketing’s recruitment efforts and increase user experience
  • Introduced Agile (Scrum) methodology for digital project management, responsible for hire and management of multiple project management resources on £500,000+ web projects
  • Responsible for maintaining and developing the University’s large estate (80+) of websites, campaign microsites and blogs, whilst managing a team of four direct reports of web/UX design, front-end development and content specialists
  • Established senior digital governance groups to provide leadership and programme level decision making
  • Developed new digital services team to deliver public, intranet and student channels with four direct reports and various indirect reports from across IT and marketing departments (social media, video, photo, content, development, applications)
  • Lead the overall digital capability in the organisation, providing input to Digital Transformation Strategic Plan for £330m Waterside project
  • Created a cloud-based digital strategy to deliver public & private communications capability for long-term growth and continual change. Introduced SharePoint 2013, Office 365 and Azure hybrid cloud model.

2014.06 – 2014.08: Interim Application Support Manager (University of Northampton, UK)

  • Leading a team of 16 direct reports of database and application specialists (Oracle, SharePoint 2013/Azure, Unit4/QL and Agresso), and a project team of six direct reports for a major digital project
  • Responsible for creation of digital operations team to facilitate content separation project and the introduction of staff intranet and student portal (SharePoint 2013 in Azure)

2012.10 – 2014.06: Web Manager (University of Northampton, UK)

  • Responsible for business as usual and project management of websites of the University of Northampton and a team of two direct reports
  • Requirements gathering and business analysis for business-critical enterprise scale web project

2008.06 – Present: Senior Digital Project Manager & Director/Founder (be braver Ltd, UK)

  • Senior digital technology consultant to private investment groups in London, analysis and advice to management of technology businesses to establish value proposition and de-risking delivery during start-up/seed finance
  • Digital strategy consulting and project manager for public and private projects (e-commerce, content marketing), and social media marketing providing increased efficiencies to existing processes through transformation initiatives

2005.09 – 2008.05: Digital Marketing & Project Manager (eCross GmbH, Germany)

  • Delivered improvements to operational processes, increasing product development turn-around times and driving growth through more effective marketing
  • Delivered a new web application using Agile project methodology and built around an API/modular framework to plug-in telecommunications services (e-commerce, reseller portal, CMS)

1999.09 – 2005.08: Senior Marketing Consultant & Director/Founder (brighter Computing Ltd, UK)

  • Digital marketing strategy and execution for small and medium-sized enterprises, providing Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) consulting
  • Provided consultancy and project management services to businesses reducing cost base and driving growth through delivery of projects using Agile and Scrum methodology with continuous process improvement at its heart

1995.03 – 1999.08: Marketing Manager & Director/Founding Partner (Communications Network Services, Germany)

  • Founding partner and director in a leading full-service marketing agency focusing on graphic and website design (HTML/CSS/JS), media and video production services to regional clients
  • Responsible for managing four direct reports and delivering client’s programmes and marketing objectives


Project and Change Management (Methodology and tools)

  • Agile, MS Project, Waterfall and Prince2, Jira, Basecamp, Trello, Zenkit, Taiga

Website Design & Development

  • HTML5, CSS3, JavaScript (JQuery, Prototype), Basic working knowledge of PHP, Go, and Perl, CI/CD tools (Docker, Vagrant, Wercker, Jenkins)

Content Management, CRM & E-Commerce

  • Sitecore XP8, WordPress, Drupal, SharePoint 2010 & 2013 (including Office 365), Microsoft Dynamics, SugarCRM, Magento, Salesforce CRM, Akero

Web Servers & Operations

  • Linux (Ubuntu / Debian / CentOS), Nginx, Apache, PHP-FPM & HHVM (Hip Hop), MySQL, Docker, XEN, Windows Server 2003-13, PowerShell, Bash, VMWare, Git (includes but is not limited to Bitbucket, github), Configuration Management (including Bash scripting, Puppet, Ansible & Salt)

Web & Office Software

  • Slack, Zapier, Google Apps, MS Office Suite, Adobe Creative Suite, Office 365, Google Analytics, Twitter API, Facebook API Video Production Disk-based, digital high definition acquisition (XDCAM HD, etc.) and editing using Final Cut Pro, Adobe Premiere and Avid, solid sound and set-up lighting skills


  • ITIL® Foundation (v.5.3)


1999.09 – 2000.09: City & Guilds 770 TV & Video Studies (Westminster College, UK)

  • Video and broadcast TV production, on- & off-line editing, location & studio sound recording, lighting, camera work (including OB, multi-camera studio environment)

1994.09 – 1996.01: A-Levels (Ealing Tertiary College, UK)

  • Studied A-levels in Information technology, business studies, physics, maths

1992.01 – 1994.06: GCSEs (Boarding School Hermann Lietz-Schule Spiekeroog, Germany)

  • Achieved school leavers certificate (O-Levels) and German equivalent pass marks in GCSE subjects (Study German, English, French, Physics, Maths, Biology, Chemistry, Art, History)